Strateji & Pazarlama Blog - Mehmet Subaşı

a marketing visionary focusing on webmarketing strategies

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Entries from June 2008

Over the line advertising

August 7th, 2007 · No Comments

New and old definitions for advertising professionals;
Over the line
internet advertising
Above the line
Advertising using old high profile media such as television and newspapers.
Below the Line
Non-media advertising or promotion when no commission has been paid to the advertising agency.
Includes direct mail, point of sale displays, giveaways.

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Tags: Brand & Technology