New and old definitions for advertising professionals;
Over the line
internet advertising
Above the line
Advertising using old high profile media such as television and newspapers.
Below the Line
Non-media advertising or promotion when no commission has been paid to the advertising agency.
Includes direct mail, point of sale displays, giveaways.
Entries from June 2008
Over the line advertising
August 7th, 2007 · No Comments
Tags: Brand & Technology