Pazarlama Stratejileri Blog - Mehmet Subaşı

a marketing visionary focusing on webmarketing strategies

Pazarlama Stratejileri Blog - Mehmet Subaşı header image 2

Business Networks and the Value of Linkedin

June 18th, 2008 · 1 Comment

Linked is valued as $ 1 billion. See Om Malik’s artice (or Techchrunch article).  I agree with  a valuation methodology based on users (even though its not the best), and don’t put much emphasis on per-subscriber revenue based valuation. However, the detailed analysis should of course look at both.

For me Linkedins’ value can be even much more than 1 billion. Where they lack is a strong marketing campaign where Premium Membership is transformed into a status symbol. Also the heavy users (500+ people) should be granted free access to some kind of a status and free extra services (with their earned status). There should be a schema similar to Credit Card business.

I am sure Linkedin has plans in these areas. I think these things are really hard to implement but doable in right hands. Hopefully, they will reach the right talent to make Linkedin the major player on online networks.

Share/Save/Bookmark

Tags: Brand & Technology

1 response so far ↓

  • 1 CrossRoads // Jun 18, 2008 at 11:08 am

    Yeap, one of the best online biz networking site that bring the people together to work on a common goal. I definitely think LinkedIn grew faster, now it faces challenges and will evolve over time. Facebook does not look so exciting -for me:) But both are expected to go public in the next 2-yrs if they don’t sell to a larger company before then.

You must log in to post a comment.