Strateji & Pazarlama Blog - Mehmet Subaşı

I will be attending two conferences in New York this week (Sept 22-26, 2008);
Ø  MIXX 2.8 Conference & Expo
Ø  AdvertisingWeek V
I would like to meet anybody who is interested in web marketing in Turkey.
MIXX 2.8 Conference is in Crowne Plaza Hotel, Times Square, New York on 22 &23rd of September. MIXX is the preeminent event [...]

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Today, I watched the video on Google’s experiments on social search. They call it Google Reviews though. From the name I can see that they didn’t have the full vision in the beginning of the project. However, this is a very strong and correct first footstep into Social Search.
Social Search is for sure the “Future [...]

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Linked is valued as $ 1 billion. See Om Malik’s artice (or Techchrunch article).  I agree with  a valuation methodology based on users (even though its not the best), and don’t put much emphasis on per-subscriber revenue based valuation. However, the detailed analysis should of course look at both.
For me Linkedins’ value can be even much more [...]

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Skype is bringing the next big technology to us, and without any strings attached (no costs); Video chat rooms without any extra hardware or costs.
The next frontier in off-site working is just starting. I think skype will be one of the major companies to make the shift in the way we do business. They will [...]

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A lot of people in Turkey (and also some WW) are thinking that the Facebook Hype is over. If we are talking about Gartner’s hype curve, they are right. Because, the first portion of the curve is passed. But now is the time to see a steady growth in Facebook usage (we are between “Slope [...]

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For all the people who asked me on major Web Marketing events. Here are my top 6 list;

Rank
Organizer
Event

1
Ad-Tech 
Ad-Tech 

2
CMP Technology and O’Reilly Media, Inc.
Web 2.0 Expo

3
SES
SES

4
IAB 
Interactcongress

5
ImediaConnection Events
Many focused summits. See details on their site

6
Clikz Events
Emerging Marketing Solutions, Online Video Advertising

and the upcoming events for 2008 are as following (imediaconnection events are not included);

Start Date
End Date
Event
City

27.05.2008
28.05.2008
SES
Milan

02.06.2008
03.06.2008
Interactcongress
Berlin

03.06.2008
04.06.2008
Ad-Tech 
Hamburg

03.06.2008
04.06.2008
Ad-Tech 
Miami

04.06.2008
04.06.2008
Emerging Marketing [...]

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Thanks to Eray Endes, I was able to see Woopra live and made my first chat on Woopra this week. For long, I haven’t been this excited for a new technology. My three predictions on Woopra and this issue are;

Live analytics will be a new game in town (and woopra will most probably be the [...]

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1) VC value focus is short term (at least for me)
Venture Capital firms focus to create a value in my firm for the next 3 to 4 years. Even four years is a short time horizon for me. I am trying to increase my shareholder value at least for the next 10 year horizon. So we [...]

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AdTech Paris was a success for Vodaco Web Strategies. I was able to meet with many exciting companies. What I am seeing is that many small companies are developing exciting new technologies and the market is very dynamic. These new tools and services in development are the answer to the question; “Who will be the [...]

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May 2007: eBay acquired a minority stake in GittiGidiyor.
Dec 2007: Turkish social network Yonja has raised $12.5M in Series A funding from Greywolf Capital Partners and Tiger Global Management, reports PEWire. (Turkish media talks about a $15 million deal with Mynet)
Jan 2008: Xing, the Germany-based European business social network which resembles LinkedIn, had bought Turkish [...]

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Your blog can be worth as much as 150 million USD. Or maybe not. Here are the most valuable blogs and their valuations according to 247wallst ;
http://www.247wallst.com/2008/03/the-twenty-five.html

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According to AlleyInsider Google’s paid clicks YTY growth on January and February 2008 are 0%, whereas Yahoo has a 5% YTY growth on February. Details can be reached at;
http://www.alleyinsider.com/2008/3/google_february_paid_clicks_lousy_again_

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Technology management is not everybodys’ business. Strategy, insights and vision can make you king or clown. A good example on management missteps and how they can affect a company;
http://www.engadget.com/2008/03/26/motorola-insider-tells-all-about-the-fall-of-a-technology-icon/

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New and old definitions for advertising professionals;
Over the line
internet advertising
Above the line
Advertising using old high profile media such as television and newspapers.
Below the Line
Non-media advertising or promotion when no commission has been paid to the advertising agency.
Includes direct mail, point of sale displays, giveaways.

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Google highlighted the latest news on search innovations. Featured speakers were; Marissa Mayer, VP of Search Products & User Experience; (on future of Search) Udi Manber, VP of Engineering (joined Google 15 months ago) Craig Silverstein, Technology Director (he was the first hired employee “number 1 Google Employee”).  
Quick Notes:
20-25% of the queries we will [...]

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