No "push" not "pull" marketing time!

Posted on | September 1, 2010 | No Comments

Who am I talking about?
The following video Hubspot two years ago, drawn by. But unfortunately, many marketers still "pull" marketing concept and have not been able to fully understand.
I strongly advise you all to watch;

Strategies bad hat, bad hat Marketing

Posted on | August 25, 2010 | 5 Comments

Yesterday morning I listened Cüneyt Özdemir's 5N1K program, especially as a guest Say 's comments caught my attention, and to reflect on this issue and marketing strategy, I wanted to share my thoughts.

Fazil Say's "Arabesque Yavsan Work" has a serious problem on its own is of poor quality, 99% of the population in a watered-down, and unfortunately that's a popular bit of discomfort in your face a slang term to define. His long years in the music world and his work experience at the highest levels of society in the face of the many shortcuts and their rhetoric, "becoming a bad hat" was trying to share his troubles. Of these shortcuts and did not find that it was trying to create awareness in the face.

I actually like people uncomfortable or even upset me and marketing strategies have been guiding for the discomfort I can explain. Strategy (especially in the marketing strategy) and technical terms in our country so watered down that has taken the wrong way ...

Many fled to the company's really easy, watered-down way, and marketing strategies to work seriously bothers me. All marketing services companies, agencies in the dilution of brand management, marketing strategies, to touch only the surface is very disturbing and I can see it. Fazil Say's music is the same as in the case, unfortunately, this usually diluted to brand management, quality strategies can be more easily and mostly sold. Say like, but the job right and stand up to serious training and experience in our country many buyers may not come.

Say that again to this point with a beautiful phrase was Bertrand Russell, writing it I want to punctuation;

"Something is wrong, wrong, millions of people defending it, although it is still wrong"

Automotive Marketing

Posted on | August 10, 2010 | No Comments

This article MarkaStrateji.com site is intended for.
Millward Brown, this year your most valuable automobile brand, announced 10. The report examined the industry, analysis of the worst performers among 16 industries - the automotive industry was 15%. This year also marks the automotive market requirements in terms of making the right investment was well out onto the face.
Brand value in the report at the beginning of the financial sector, most changes (+12%), again in conjunction with Automotive (- 15%) sector seemed to be. The automotive industry in terms of consumer confidence, leaving behind a very bad year when the sector lost its value as a brand this year as Ford's highest-paid (+20%) and VW (+19%) seemed to be. Loss of the head of Porsche (-31%) and Toyota (-27%) pulled. Toyota's recall (recall), so the problems that cause serious damage to the brand of this study was to re-consider. Toyota's strong brand, thanks to the brand this year certainly will repair the massive damage.
Interest in the automotive market in terms of reports about the beginning of social media was to increase the impact of brands. Ford's youth Fiesta model 100 bloggera car about to write to the successful example was named, and in which they spread positive "buzz" with 50,000 of the vehicle information requested that was shared.
Move more in the emotional elements of the automotive brand, brand management to create a community and effective use of social media to highlight the emotional bond that can operate better. In this context VodacoAgency'nin "Automotive Industry Social Media Usage" in the research or the sharing of findings in the automotive industry marketing for social media's most prominent might actually underlines is that I want to.
One important determination in the report in marketing is a dynamic that is constantly re-emphasized that we clearly set out the internet, car sales over the next five years in a very serious issue in a way that will change. Brand loyalty, technology and features as value-oriented consumers are seeking, therefore, while falling, these young consumers increasingly use online resources for information began. If this change is inevitable in the long run will reduce the impact on the sale of the dealership system and car sales in the sector will move towards a new model.
Below ten most valuable brands, according to Millward Brown can see ( the report of the entire linlki );

3U Germany's top five brands (BMW, Mercedes and Porsche) 2 of Japan (Toyota and Honda), while the U.S. top ten brands were represented only by Ford. Fiat's brand is very valuable in our country and once again Ferrari Fiat's strong brand is not listed, seemed remarkable. Hyundai and Kia, but not in the top 10 list, with its brand value rising once again showed they are well-positioned. Strong for Korean brands, designs and presentations developed in the future will be a serious rival for the most valuable brands have the feeling.

Turkey does not plan SeedCamp 2010

Posted on | December 18, 2009 | No Comments

I hope you will enter the 2011 plan in Istanbul.
SeedCamplerin list configurations below suits in 2010 plans:
Zagreb - 11th February
Prague - March 2nd
Barcelona - 23rd March
Paris - 15th April
Tel Aviv - 6th May
Copenhagen - May 27th
Berlin - 16th June
London - 20th July

Seedcamp detailed information about the Seedcamp website can be found.

MBA suggestions

Posted on | October 9, 2009 | No Comments

I will share my experiences and ideas about the MBA "MBA Advice from the Experts" panel talk tomorrow (October 10, 2009) Swissotel.

Real Business Blog

Posted on | September 9, 2009 | 1 Comment

Last week opened Turkcell institutional block a short analysis I want to. Turkcell institutional block at the moment a very simple structure and appearance is very little content (currently seven articles there) opened, despite a good start has been. Especially about the writing section is followed by the block administration, I believe Turkey could be an example for a corporate blog.

But what England do not blog? In the article, particularly enjoyed the sections;

"What no blog? The movements resemble advertisements, not actual knowledge, without the knowledge gained insight articles, disregard labor, outdated content "

The part I liked best in content, Ali Poyrazoğlu'nun work includes the spirit of the video was, I would recommend to watch.

Although the blog is currently in the first step, we examine Vodaco'da web projects can be found below my comments on the five dimensions;

1) Basic Needs

Site goals are realistic and properly issued.

Needs of blog readers of the site, which stands at the end of September, a survey will be done via UserVoice or sites can be collected. A study has been done previously on this subject, even though the actual information to be users of previous studies (if it has been made) would be valuable.

Meet the necessary requirements in terms of brand positioning than later, during a long-term management and editorial konu.Bloğun force it to show more clearly. We hope in this regard, the objectives were clearly defined, as well as England's top managers in the communication section of the block followed at regular intervals, in the planning of the project was in process.

2) Specifications (functional requirements / technical specifications / requirements of Contents)

Many blogs feature is currently available at the moment England No Block (eg, a corporate blog TechCrunch of the features such as blogs, there is no reason not to). These features will support the creation of interactivity and community. In this regard, I encourage feedback to UserVoice'u for. Thus, the user requests, the requested content, blog writing and blog as well, especially among the young audience will be aware fonksiyonalitenin faster and be included in the project can be provided.

Corporate blogs are also now coming into one of the most important fonksiyonalitelerden, comments and the comments received can be carved out of the points below to be sorted according to the type of success of this project will play a crucial role. Meanwhile, very little detail as it may seem to share fonksiyonalitesinin blog world so not in a way (many unused and apparently successful, a non-plugin) have been dissolved, the conviction of leaders we have and blog strategies take very seriously, a mass on the Turkcell block about the negative perception will create. Such small details, so the best way to resolve the serious attention of the teams are taking part in the project.

Blogs, technical (IT side) as a very serious issue to the fore in the general impasse. I think a company such as England or the carrot of some announcements (gifts) about hosting companies can bring in huge traffic there is a conscious and infrastructure are ready for this kind of situation.

Used WordPress blog, but here's Webrazzi'deki interpretation emphasizes Cagatay is useful;

Real blog, something caught my attention. Although infrastructure using open source wordpress wordpress blog anywhere you use "clause rastlayamadım.Copyright © TURKCELL writes ...

Failure to comply with licensing rules blog licensing issues, both companies will fall into unnecessary situations, such as license violations, both in terms of brand communications and social media will work serious damage.

Copywriting blog in the first stage in the professionalism and compliance with web language very successful. In addition to the blog post from the comments, shows the block can provide interactivity.

3) Communication Design

The design of the communication process for managing corporate blogs is one of the most difficult issues. Especially employees in writing a blog, the author's own writings about the comments timely reply could state will be, their site interactivity blunted in terms of issues dominating blog editors interpretation of the development of the flow according to the planned, interactivity always keep alive will be required. Knowing the difficulty and cost of this topic, but here in England I believe could provide better interactivity.

Post frequency planning more professional to be done, I believe, blog the first the day of opening of five posts to enter, after three days enter text to not, in 4U and 6sında one type to be input, and I was on this issue a serious planning and preparation is not the impression created. I hope it will make any preparations before entering into the project, the articles were taken from those works and the difficulty predicting the timing of receiving them, a realistic frequency was determined for at least the first three months. Turkcell to invest in a company's corporate communications to block publication of at least a day to think of new content. England's target audience of this blog, the expectation of a large part I believe to be in this direction.

Moreover, the removal of blog management process maps will be in the England section of a project such as healthy as I walked in thinking it would be a necessity.

4) Information Design

In certain categories would have thought I would blog. Although the first draft, both in terms of planning and communication was only doing what in terms of information sharing plans, I believe it would be useful. Information architecture in terms of these categories in accordance with the above-mentioned requirements will be very important to choose correctly. I guess he will not quit under any article may not be included now, hopefully as soon as the article is divided into specific categories.

Use of visual information transfer in general, although seen as an advantage, improve the quality of images used on the blog believe. It also reflected a positive reading would think statistics. Interface design and navigation design of the project is unprecedented, this step is very essential to the project to this point, be very careful when moving forward and will need to make improvements.

5) Visual Design

Turkcell's web site design used in the bottom line remained in camp. Always in the projects design outside steps emphasized the importance of someone who, although such a project design so ignored that should not be used to think, especially in England, such as this required human resources will have access to a company that designed the first impression for a very successful, does not appear.

England, and is located within the project team, and congratulated the start of this new project in Turkey will be an exemplary corporate blogs to the point I wish to carry. Meanwhile, all of the companies leading corporate blogs, corporate blogs, I would suggest to closely follow the metric (this metric to the list where you can get).

This article MarkaStrateji.com created for.

Metric measurement of corporate blogs

Posted on | September 9, 2009 | 1 Comment

Some corporate blog in Turkey at the end of the project began to gain momentum . Vodacom, the corporate blog that we recommend that you should follow the measurement metrics (performance indicators) you would like to share with you. It also sets out the most important of the project team, with senior management within the company and be shared with other employees, management and communication in terms of corporate blog project of great importance, are.

Blog - Publish Metrics (Publishing)

1. Blog posts average length (number of words)
2. Blog writing frequency (the number of posts per month)
3. Number of authors (as work / volunteer for authors)

Blog - Metrics of Interest (Community)

1. Page article based on the number of visits and unique visitors
2. RSS subscribers and the number of site members
3. Time spent on the blog (average time of visits *)
4. The number of comments / rate of unique visitors
5. Commentator ratio of total members
6. The number of incoming links to the blog

Blog - Communication Metrics (Conversation Index)

1. Average comments per post count (the number of high-quality version)
2. The average number of trackbacks per post
3. Total number of comments (good quality version number)
4. Monthly number of new reviewers
5. Blog traffic to the company page

Blog - Search Engine Metrics Activities (SEO)

1. Google Page Rank
2. Alexa Rank
3. Site search volume for the name

Some of these metrics on these issues in depth and understanding for those without experience, both in terms of the following may not be realistic. Therefore, this metric to your business blog project, I recommend you to work with the team dominating.

My phone was stolen

Posted on | September 7, 2009 | 1 Comment

I hope that does not happen to anyone, but if you are on your mind, my phone is ringing off of the course;

1) alive again no phone Akbank Wings card making, Warranty, Shop & Miles have received if my phone, at the moment to play against the insured would actually where the fax to the press i was L (me included, Warranty madurlarına duyrulur)

2) Pick up the phone and when you copy them to a solid place in the IMEI number

I had better do that because my phone was stolen from the first week

3) iPhone (and other "smart phone" s) without using password

twitter, facebook, email accounts, etc. Do not be surprised if strange things, I'm not L

4) Now turn off phone operator (I do it at least)

5) immediately report to the station with the IMEI number is kept.

The most painful part of it. In fact, when you can find the IMEI and the phone immediately, the process if it works, the police station when they could find the record (called a-few days) if sent to the prosecutor's office. There was congestion in the prosecution file, and when the information be sent to the operators of this was unclear (also sometimes found three months). I at least follow the process let that file number when I want the police station a numbered not even hold the record a copy of even the rules need to share with me said he could not (this information accurate and legally did it could not figure out?). Slow processing of the process that allows the phone to be sold second hand, there was indeed a sad reality of Turkey as well. (Meanwhile, the prosecution also applied directly to the)

6) Information and Communication Technology Agency contact telephone No. 0312 232 2323 and reported stolen to do with IMEI. Within 1-2 days (hopefully) about the phone GSM Operator of the information after it is verified by the device in question, if the stolen device becomes the device by closing the communication process takes place. http://www.mckstk.gov.tr/node/18

An open letter to our prime minister - get YouTube ban lifted

Posted on | July 31, 2009 | No Comments

"Youtube Ban" I had to share my thoughts on my blog about it before. Except as mentioned earlier, in marketing the country think we're as lost as what, as one of the industry even more upset with each passing day. Therefore I want to write an open letter to our prime minister.

My dear Prime Minister,

Take an active role in this unnecessary ban now I want you to stay. In this article I do not want to go into the reasons for the ban unnecessary, because they were processed in detail in the press. I actually want to focus on these issues is the loss to Turkey.

Damage to our country, this ban can be grouped into three;

1) Turkey Brand, Country, our reputation, and the Tourism Sector

Youtube is banned due to damage our country's reputation and we work to improve the lot of Turkey with an investment brand, anti-democratic, anti-human rights is shifting toward a perception. I would argue that YouTube banned in western countries young people on the "Midnight Express" movie damage Turkey's image on the left is a far greater impact. Also, this image problem, and the effect on tourism, the tourism industry by examining the association, here the number of losses in the loss to see the benefits. It would take heart that sektöründekiler tourism, and especially Turkey, the team conducted a presentation on behalf of these areas you could get better lighting.

2) The Information Age and education policies

In the information age have access to the world's richest sources of information update, I will be forgiven if one does not exist. If you want 95% of YouTube is being used for entertainment purposes as a claim on, but the remaining portion, however, that genclerimizin in the development worldwide, large and small companies more competitive in the arena of our world as a serious benefit to. Do not forget that one of the most important criterion of education in the information age, access the required information as soon as possible. After blocking YouTube to talk about our investment in education and policies remain a bit tasteless. It would take heart that the education sector associations and chiefs were able to better clarify these issues for you.

3) Branding and Marketing Sector

A brand to go out from this land? YouTube constraints, the emergence pretty hard. To create a brand that you may know already in terms of structural deficiencies, there are many. But also on top of them, marketing and brand in creating the most important tools of the marketing communication of the most heavily on the media from one of the Turkish companies, as well as our competitors, not by their own decision we divest the business world in a very painful decision. Brands they are already behind in the race, with the brand now other countries are obliged to fight the disadvantaged. On the way to rapid progress in marketing, because it is clogged roads, horse of the field to overtake Uskudar, have to watch his hands tied.

Sector: "Youtube so important? There are many other sites, even sites that are even more advanced features such as Vimeo, the project could be developed here, "he can become established. But the issue in terms of marketing is not very well yesterday. Video of the world's largest in terms of traceability komünitesine projects have been developed outside of YouTube, to be reached, so in an interactive dialog at the point where we can not, unfortunately, others have the same chance. Or other marketing sektöründekiler hearts that could better clarify these issues for you.

You would say yes, YouTube from Turkey can easily enter many people, but I believe this is not the correct solution. Yes, a department to enter, never been not being better, but I have explained above, the problem is still valid and still our country serious harm. The problems of the sectors you correct direction, sectors, these issues are lack of knowledge of the important role I believe. Unfortunately, this technology is emerging rapidly by leading the industry in terms of strategic understanding and here of the damage they can be seen clearly by the many possible deal.

So I thought I should write these lines. I have tried to summarize here quickly into a deep well to provide information on issues and loss numbers and am ready to explain in more detail.

Get your attention with this article, I thank you for your time.

Mehmet Subaşı

41? 29!, Arvento, Pagi Shop and Candidate Countries were selected Rafinera Endeavor

Posted on | July 17, 2009 | No Comments

Endeavor entrepreneurs became clear. The study of seven companies from the 41? 29!, Arvento, Pagi Shop and Candidate Countries were selected Rafinera Endeavor.

First 41? 29! Congratulations to all candidates. I hope with the support of candidates Endeavor'un companies can move forward.

All text, Endeavor - Endeavor Turkey 2009 Summer Entrepreneur has named candidates. (July 16, 2009) .

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