Real Business Blog

Posted on | September 9, 2009 | 1 Comment

Last week opened Turkcell institutional block a short analysis I want to. Turkcell institutional block at the moment a very simple structure and appearance is very little content (currently seven articles there) opened, despite a good start has been. Especially about the writing section is followed by the block administration, I believe Turkey could be an example for a corporate blog.

But what England do not blog? In the article, particularly enjoyed the sections;

"What no blog? The movements resemble advertisements, not actual knowledge, without the knowledge gained insight articles, disregard labor, outdated content "

The part I liked best in content, Ali Poyrazoğlu'nun work includes the spirit of the video was, I would recommend to watch.

Although the blog is currently in the first step, we examine Vodaco'da web projects can be found below my comments on the five dimensions;

1) Basic Needs

Site goals are realistic and properly issued.

Needs of blog readers of the site, which stands at the end of September, a survey will be done via UserVoice or sites can be collected. A study has been done previously on this subject, even though the actual information to be users of previous studies (if it has been made) would be valuable.

Meet the necessary requirements in terms of brand positioning than later, during a long-term management and editorial konu.Bloğun force it to show more clearly. We hope in this regard, the objectives were clearly defined, as well as England's top managers in the communication section of the block followed at regular intervals, in the planning of the project was in process.

2) Specifications (functional requirements / technical specifications / requirements of Contents)

Many blogs feature is currently available at the moment England No Block (eg, a corporate blog TechCrunch of the features such as blogs, there is no reason not to). These features will support the creation of interactivity and community. In this regard, I encourage feedback to UserVoice'u for. Thus, the user requests, the requested content, blog writing and blog as well, especially among the young audience will be aware fonksiyonalitenin faster and be included in the project can be provided.

Corporate blogs are also now coming into one of the most important fonksiyonalitelerden, comments and the comments received can be carved out of the points to be sorted according to the article under the terms of the success of this project will play a very important role. Meanwhile, very little detail as it may seem to share fonksiyonalitesinin blog world so not in a way (many unused and apparently successful, a non-plugin) have been dissolved, the conviction of leaders we have and blog strategies take very seriously, a mass on the Turkcell block about the negative perception will create. Such small details, so the best way to resolve the serious attention of the teams are taking part in the project.

Blogs, technical (IT side) as a very serious issue to the fore in the general impasse. I think a company such as England or the carrot of some announcements (gifts) about hosting companies can bring in huge traffic there is a conscious and infrastructure are ready for this kind of situation.

Used WordPress blog, but here's Webrazzi'deki interpretation emphasizes Cagatay is useful;

Real blog, something caught my attention. Although infrastructure using open source wordpress wordpress blog anywhere you use "clause rastlayamadım.Copyright © TURKCELL writes ...

Failure to comply with licensing rules blog licensing issues, both companies will fall into unnecessary breach of the license, as well as communications from the point of serious damage to the brand and social media will work.

Copywriting blog in the first stage in the professionalism and compliance with web language very successful. In addition to the blog post from the comments, shows the block can provide interactivity.

3) Communication Design

The design of the communication process for managing corporate blogs is one of the most difficult issues. Especially employees in writing a blog, the author's own writings about the comments timely reply could state will be, their site interactivity blunted in terms of issues dominating blog editors interpretation of the development of the flow according to the planned, interactivity always keep alive will be required. Knowing the difficulty and cost of this topic, but here in England I believe could provide better interactivity.

Post frequency planning more professional to be done, I believe, blog the first the day of opening of five posts to enter, after three days enter text to not, in 4U and 6sında one type to be input, and I was on this issue a serious planning and preparation is not the impression created. I hope it will make any preparations before entering into the project, the articles were taken from those works and the difficulty predicting the timing of receiving them, a realistic frequency was determined for at least the first three months. Turkcell to invest in a company's corporate communications block at least a day to think of new content published. England's target audience of this blog, the expectation of a large part I believe to be in this direction.

Moreover, the removal of blog management process maps will be in the England section of a project such as healthy as I walked in thinking it would be a necessity.

4) Information Design

In certain categories would have thought I would blog. Although the first draft, both in terms of planning and communication was only doing what in terms of information sharing plans, I believe it would be useful. Information architecture in terms of these categories in accordance with the above-mentioned requirements will be very important to choose correctly. I guess he will not quit under any article may not be included now, hopefully as soon as the article is divided into specific categories.

Use of visual information transfer in general, although seen as an advantage, improve the quality of images used on the blog believe. It also reflected a positive reading would think statistics. Interface design and navigation design of the project is unprecedented, this step is very essential to the project to this point, be very careful when moving forward and will need to make improvements.

5) Visual Design

Turkcell's web site design used in the bottom line remained in camp. Always in the projects design outside steps emphasized the importance of someone who, although such a project design so ignored that should not be used to think, especially in England, such as this required human resources will have access to a company that designed the first impression for a very successful, does not appear.

England, and is located within the project team, and congratulated the start of this new project in Turkey will be an exemplary corporate blogs to the point I wish to carry. Meanwhile, all of the companies leading corporate blogs, corporate blogs, I would suggest to closely follow the metric (this metric to the list where you can get).

This article MarkaStrateji.com created for.

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